Social Media Marketing: How to Promote Your Business - Part 2
Create Your header image and profile picture
Once you've signed up, you can start to pad out your profile. Your profile image will be displayed every time you tweet, so it should represent your business - your logo is ideal. Your header image is an advert for your business. Ideally, you should change this regularly depending on the changes within your business. Twitter recommends that your header image is 1500x500 pixels.Chose your account and display name
Your account name appears in your URL and can contain up to 15 characters. It should be relevant to your business, as it's always on display whenever you do anything on Twitter. So it's important to pick one that's right. Your display name should be the name of your business or brand. It can be up to 50 characters, but unlike your account name, can be changed whenever you wish.Write your bio
Your Twitter bio can be up to 160 characters and is an opportunity to tell your audience why they should follow you. You can include a link to your website here and information about your location and opening times if you have a shop.
Create your cover image and logo
Your company page represents your business, so your logo should be displayed along with an eye-catching header image. The ideal size for your header image on LinkedIn is 1200 x 627 pixels.Write your company overview
As LinkedIn members can search for keywords, you should use relevant terms in your overview. Describe your business and its mission or purpose here, so that your audience knows what you are all about and can make an informed decision about following your business.Add your organisation's information
Here you can add your website URL as well as your location, company size and industry. It's important to include all of this in your company profile, the more information your profile has, the more credible you will appear.Call to action button
What action do you want your audience to take when they visit your profile? You can customise your call to action button accordingly. You can also track who's clicked this button as an admin on the page. Now you have the information you need to set up your profiles, the next step is to start posting. One of the most important things to remember when you have set up your social media accounts is to post consistently. When people are researching your business, they will inevitably check social media. If they land on a social media profile that is open but not being used, it can give the impression that you are no longer active. Stay consistent with your posting or shut your profile down. The type of content that you post will also vary across the different platforms. Facebook is for text, images and video. Instagram is predominantly for images and videos. Twitter is very fast-paced and if you are posting on Twitter you should be prepared to create short, sharp posts to engage your audience. LinkedIn is a business platform and as such is the perfect platform to network and engage with other business owners. Tiktok and YouTube are both for video content, but the duration of these videos varies greatly. Before taking the plunge, you should find out more about the type of audience you will find on each platform and make the decision about whether it's the right place to advertise your business.If you would like to know more about how to get started with an Ecommerce website then please take a look at www.thewebguys.co.uk or even book in a meeting directly with Brian to discuss how to get started using this link https://thewebguys.zohobookings.eu/#/customer/brianlynggaard
How to Write a Bio That Attracts Followers
Your bio is more than just a description; it is your elevator pitch. To make it effective, focus on explaining the value you provide to your audience. Instead of just stating what your business does, explain what problem you solve for your customers.
- For Twitter: You have limited space, so be direct. Use relevant keywords that potential followers might search for. Include a clear call to action, such as visiting your website or signing up for a newsletter. Emojis can add personality and save space.
- For LinkedIn: Your company overview allows for more detail. Structure it to tell your company's story. Start with a strong opening sentence that defines your mission. Use bullet points to list your specialities or services, making them easy to scan. Weave in keywords naturally throughout the text to improve discoverability within LinkedIn's search function.
Tools for Creating Professional Social Media Graphics
You do not need to be a professional designer to create high-quality header images and profile pictures. Several user-friendly tools are available to help you design graphics that match your brand's identity and meet the specific size requirements of each platform.
Popular options for businesses include:
- Canva: A widely used platform with pre-sized templates for Twitter headers, LinkedIn cover photos, and more. It offers a vast library of stock photos, icons, and fonts, with many features available on its free plan.
- Adobe Express: Another excellent tool that simplifies the design process. It provides professionally designed templates and easy-to-use editing features, making it simple to maintain brand consistency across your social media profiles.
Using these tools helps ensure your visual elements look polished and are correctly formatted for every device.
Frequently Asked Questions About New Business Profiles
Setting up your profiles is the first step. Here are answers to common questions business owners have as they get started with social media marketing.
- How often should I post on Twitter vs. LinkedIn? On Twitter, a higher frequency is common; many businesses post 1-3 times per day. On LinkedIn, quality trumps quantity. Aim for 2-5 posts per week that provide genuine value to your professional network.
- What should my first post be? A great first post introduces your business and its mission. On LinkedIn, you could share your company's founding story. On Twitter, you could post a welcome message and ask a question to encourage initial engagement.
- How do I get my first followers? Start by inviting your existing contacts, employees, and customers to follow your new page. Engage with other relevant accounts in your industry by commenting on their posts to increase your visibility.
What Kind of Content Should I Post?
Consistent posting is important, but the type of content you share determines your success. Your strategy should be tailored to the platform's audience and purpose.
For a business-focused LinkedIn Page:
- Share articles about industry trends and offer your expert perspective.
- Post case studies or testimonials that demonstrate your business's impact.
- Highlight company milestones, new hires, and your workplace culture to humanise your brand.
For a fast-paced Twitter feed:
- Post quick tips or interesting facts related to your industry.
- Run polls to engage your audience and gather feedback.
- Share behind-the-scenes photos or short videos to show the personality of your business.
